It is always a pleasure to discover the new Pull & Bear campaigns. It ‘s not that it gets better everytime but it is never disappointing. His group of friends changes like the seasons but Sam Way remains.
The campaign was shot by the talented Mariano Vivanco in Argentina.
Last summer it was all about Sam Way and Joey Kirchner [SAM WAY & JOEY KIRCHNER PULL & BEAR SUMMER 2009] This winter was all about Sam Way and Marlon Texeira [SAM WAY & MARLON TEXEIRA FOR PULL AND BEAR FW 09/10] The summer 2010 will be all about Sam Way again, not complaining at all and two new friends🙂