Photographer David Roemer was responsible for this campaign for BCBGeneration, the most accessible line from BCBG Max Azria. This spring the stars of their campaign include Soo Joo, Dorith Mouse and Taylor Rose.
BCBGeneration has Hoyce Azria as its creative director – the Azria family must like to keep things in the family. This season Hoyce wanted to create an extensive, eclectic, stylish and versatile line with prints as its focus. As you can see, this younger line bears many of the hallmarks of its mother brand, BCBG.